Mediadesk

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MEDIADESK

platform for automated buying and management of brandformance campaigns in digital advertising

MediaDesk is the only programmatic inventory buying platform on the Russian market that provides a guarantee of fulfillment of your KPIs

PERFORMANCE WARRANTY

KPI

100%

PERFORMANCE WARRANTY

The MediaDesk team will handle
your brandformance tasks
'turnkey' with guaranteed results

About us

Team

MediaDesk is a unique platform for programmatic inventory buying, to guarantee the achievement of your KPIs

Platform

Guaranteed presence in a safe media space

Security and verification

Proven result of advertising campaigns

Reports and analytic

Intelligent media advertising management system with proven quality

Ratings

Personal managers provide quality support at all stages of the advertising campaign

Team

01

Our experienced traders are
capable to realize campaigns
even with complex KPI

Highly qualified developers team continuously update and maintain the software

04

02

We plan and realize advertising campaigns based on the brand general strategy across all media or tactical tasks

05

Financial and legal support guarantees transparent work with contractors

03

Our innovations and technologies, combined with solutions from reliable partners within the platform, enable access to over 90% of RuNet and CIS traffic with a reach of >130 million people monthly

Platform

01

The use of profiled information from data providers allows to conduct Brand-Lift and Sales-Lift in addition to standard reports

The trading module operates on an Al based campaign mediation principle. Leveraging accumulated data, the module offers a wide range of targeting capabilities, facilitates various strategy implementations, and considers cross-frequency and cross-platform interactions across Desktop, Mobile, In-app, and 020

03

02

Our proprietary independent DMP
analyzes >350 million audience profiles for highly precise targeting, offering both ready-made and custom segments, as well as generated Stable IDs for operation in the 'cookieless' era

04

Our technological solutions enable real-time website validation, eliminating the risk of non-viable ad impressions for your creatives

Security and verification

01

Our proprietary anti-fraud system BOTRADAR ensures traffic quality. The Al-powered anti-fraud system continuously learns from data obtained through the analysis of bot traffic from open databases, as well as from the historical data of all advertising campaigns

Support all certified industry verifiers

03

02

Our technologies and reliable partners integrated into the system give access to >90% of Runet and CIS traffic and allow us to reach >130 million people per month

Reports and analytics

01

Continuous analysis of >300 million audience profiles provides the ability to target by >50 parameters, ensuring the most accurate targeting of your audience

Based on proprietary DMP data and integrated reliable data providers, Mediadesk can measure the effect of the advertising campaign and provide reports: Brand-lift, Sales-lift, revenue to points offline

03

02

Proprietary independent DMP allows cross-frequency consideration between all integrated DSP systems

04

Adindex rating of technological solutions for marketing.

MEDIADESK is in the TOP 5 for the quality of services provided in the nominations.

Ratings

№

Data management platform

5

№

Management of ad placements

3

№

Optimization tools

3

TECHNOLOGIES

Optimization module

Inventory

DMP

Monitoring and reporting

Optimization module

DSP

We only integrate reliable partners who guarantee results.

Adspend, Getintent, Soloway, Plazkart, Mobidriven, МТС, Яндекс, OTM, Hybrid, VK ads

Trading module

Unique proprietary AI technology, based on the principle of mediation of customer campaigns, provides a wide range of targeting and opportunities for effective implementation of different strategies, due to the accumulated data

Creative Management Platform (CMP)

A platform with centralized access to create and manage creatives of various formats.

The system allows marketing and creative teams to create personalized ads using finely-tuned templates:

Banners / Video / Native
DCO
VPAID
BLS

Strategies

We apply cutting-edge methods of digital marketing:

Consistent campaign
Intensifying/weakening pace over a specified period or triggered event
Scenarios based on audience behavior
Remarketing
DCO

Inventory

Platforms

Inventory is available to our customers in different channels:
Desktop / Mobile /In-App / 020.
We work with a variety of payment models including.
CPM (cost per thousand impressions), CPC (cost per click) and CPV (cost per view).

Furthermore, we provide visuals for impressions, clicks and video ads.

Inventory and SSP

100% automated inventory

90% of Runet and CIS audience

300 billion impressions per month

We work only with the largest, proven and reliable sources of inventory:

Yandex, Between, Adriver, OTM, Videonow, VibeVideo, Sape, Rubicon, Buzzoola, Мое Видео, Bidvol

Settings

Customers have access to various options:

Basic targeting options (geography, frequency, etc.)
Targeting for video ads, including the ability to skip ads, use licensed content, and adjust player size
Advanced targeting options including device type, SSP (Supply-Side Platform), contextual ads, keywords, operating systems, cost-per-click (OCC) optimization, triggered communications and additional parameters

Monitoring and reporting

Analytics

We provide reports on advertising campaigns considering quantitative, qualitative and cost metrics.

Define key metrics and we will sign a commitment to meet them:

Reach, Frequency
CTR, Clicks
VTR%, Percentage of video viewing
Post-click
Bounce rate
Display depth time on site
CR% Conversion rate
Fraudulent, Viewability, Brand safety
CPM, CPT, CPC, CPV

BrandLift
and SalesLift

Advanced reporting thanks to proprietary technologies and partner data integration:

BrandLift
Smoked audience analysis
SalesLift in partnership with Beeline, Evotor, Platforma
Reach to offline points (Radar)

Verification

Support all industry certified praropb:

Adriver
Weborama
Moat
Sizmek
Doubleclick

and others...

ORD

Label and automatically transfer data on advertising campaigns

Data

DMP

Analysis of >350 million audience profiles for highly precision targeting
Ready-made and custom segments
The ability to use data from different suppliers with cross-frequency
Generating Stable IDs for operation in the "cookieless" era

Data analysis

A proprietary algorithm based on mathematical modeling takes into account:

Content topics on pages
Keywords and phrases
Tags present on web pages
User search queries
Interaction with web scripts
Data from questionnaires and surveys
Frequency and regularity of visits
Duration of interaction with content

Cross frequency

Our DMP enables cross-frequency use of profiled information from different data providers (Similarweb, Amberdata, Livelnternet, etc.).

Socio demographic data
Interests
Search words
Shopping

StableID

Integrating data from Platforma prepares for effective "cookieless" ad placements and enriches audience insights with data from mobile device usage, TV viewing, and purchases.

We minimize audience overlap

Cross-frequency

BETWEEN SUPPLIERS

Case studies

How to Double Brand Awareness for Oils and Paints

Brand Expansion

#fama

#biofa

How to use big data to build a sales funnel from outdoor advertising to a website — case study MediaDesk, Radar and Koleso.ru

Funnel of success

#radar

#koleso.ru

Fickle Fashion: How to Promote a Middle-up Segment Clothing Store in the Midst of a Crisis (Charuel — women's clothing retail)

Changeable fashion

#charuel

#calista

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Contact

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hello@mediadesk.digital

Moscow, BC 1Zhukov, Marshala Zhukova Ave. 1

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