MEDIADESK
platform for automated purchase and management of brandformance campaigns in digital
MediaDesk is the only programmatic inventory procurement platform on the Russian market that provides a guarantee of fulfillment of your KPIs
PERFORMANCE WARRANTY
WARRANTY
100%
PERFORMANCE WARRANTY
The Mediadesk team will take care of your branding needs on a turnkey basis with guaranteed results
About us

Team
Mediadesk is a unique platform for purchasing programmatic inventory, providing a guarantee of
fulfillment of your KPIs

Platform
Guaranteed presence in a safe media space
Security and verification
Confirmed result of advertising campaignss
Reports and analytic
Intelligent media advertising management system with proven quality
Ratings
Personal managers will provide quality support at all stages of the advertising campaign
Team
01
Experienced traders know and know how to implement campaigns even co complex KPIs
In-house staff of highly qualified developers continuously updates and maintains the software
04
02
We plan and implement advertising campaigns both taking into account the general strategy of the brand in all media, and under tactical tasks
05
Financial and legal financial and legal support guarantees clean work with counterparties
03
Our development and technology together with the integration solutions of proven reliable partners into the platform give access to >90% of the Runet and CIS traffic with a reach of >130 million people
Platform
01
The use of profiled information from data providers allows the effect of Brand-Lifts and Sales-Lifts to be conducted and measured in addition to standard reports
Artificial intelligence-based trading module works on the principle of mediation of customer campaigns and the accumulated data provides a wide range of targeting, the ability to implement various strategies and allows to take into account cross-frequency and cross-platform between Desktop, Mobile, In-App, 020
03
02
Proprietary independent
DMP is analyzing > 350 million audience profiles for maximum precision targeting: ready-made, custom and StableID-based segments (to work in the cookie-less era)
04
Our technological solutions allow us to validate sites online, eliminating the the likelihood of your creative being shown inappropriately
Safety
01
Proprietary anti-fraud system
BOTRADAR ensures clean traffic. Al-antifraud is constantly trained on data obtained by analyzing robot traffic from open frod databases, as well as historical data of all advertising campaigns
Support all certified industry verifiers
03
02
Our technologies and reliable partners integrated into the system give access to >90% of Runet and CIS traffic and allow us to reach >130 million people per month
Reports and analytics
01
Continuous analysis of >300 million audience profiles provides the ability to target by >50 parameters, ensuring the most accurate targeting of your audience
Based on proprietary DMP data and integrated reliable data providers, Mediadesk can measure the effect of the advertising campaign and provide reports: Brand-lift, Sales-lift, revenue to points offline
03
02
Proprietary independent DMP allows cross-frequency consideration between all integrated DSP systems
04
Adindex rating of technological solutions for marketing.

MEDIA DESK is in the TOP 5 in terms of the quality of services provided in the nominations.
Ratings
Data management platform
2
Management of ad placements
4
Optimization tools
5
TECHNOLOGIES
Optimization module
Inventory
DMP
Monitoring and reporting
Optimization module
DSP
We integrate only reliable partners who deliver results.

Adspend, Getintent, Soloway, Plazkart, Mobidriven, МТС, Яндекс, OTM, Hybrid, VK ads
Trading module
Unique proprietary AI technology, working on the principle of mediation of customer campaigns, due to the accumulated data, provides a wide range of targeting and opportunities for effective implementation of different strategies
Creative Management Platform (CMP)
A platform for the creation and management of creative in multiple formats in one centralised location.

The system allows marketing and creative teams to create personalised ads using fine-tuned templates:

  • Banners / Video / Native
  • DCO
  • VPAID
  • BLS
Strategies
We apply best practices in digital marketing:

  • Uniform campaign
  • Increasing/weakening the tempo in a period or by trigger
  • Scenarios based on audience behavior
  • Remarketing
  • DCO
Inventory
Platforms
Inventory is available to our customers in different environments:
Desktop / Mobile /In-App / 020.
We work with a variety of payment models including.
CPM (cost per thousand impressions), CPC (cost per click) and CPV (cost per view).

We also offer visuals for impressions, clicks and video ads.
Inventory and SSP

100% automated inventory

90% of Runet and CIS audience

300 billion impressions per month

We work only with the largest, proven and reliable sources of inventory:

Yandex, Between, Adriver, OTM, Videonow, VibeVideo, Sape, Rubicon, Buzzoola, Мое Видео, Bidvol
Settings
Various options are available to clients:

  • Basic targeting options (geography, frequency, etc.)
  • Targeting for video ads, including the ability to skip ads, use licensed content, and adjust player size
  • Advanced targeting options including device type, SSP (Supply-Side Platform), contextual ads, keywords, operating systems, cost-per-click (OCC) optimization, triggered communications and additional parameters
Monitoring and reporting
Analytics

Provide reports on advertising campaigns with quantitative, qualitative and cost metrics.


Define key metrics and we will sign a commitment to meet them:


  • Reach, Frequency
  • CTR, Clicks
  • VTR%, Percentage of video viewing
  • Post-click
  • Bounce rate
  • Display depth time on site
  • CR% Conversion rate
  • Fraudulent, Viewability, Brand safety
  • CPM, CPT, CPC, CPV
BrandLift
и •SalesLift
Advanced reporting thanks to proprietary technologies and partner data integration:

  • BrandLift
  • Smoked audience analysis
  • SalesLift in partnership with Beeline, Evotor, Platforma
  • Reach to offline points (Radar)
Verification
Support all industry certified praropb:

  • Adriver
  • Weborama
  • Moat
  • Sizmek
  • Doubleclick
and others...
ORD
Label and automatically transfer data on advertising campaigns
Data
DMP
  • Analyze >350 million audience profiles for maximum precision targeting
  • Possibility of using data from different
  • Cross-frequency data from different vendors
  • Stable ID generation for the cookie-less era
Data analysis
A proprietary algorithm based on mathematical modeling takes into account:

  • Content topics on pages
  • Identifies keywords and phrases
  • Tags present on web pages
  • User search queries
  • Interaction with web scripts
  • Data from questionnaires and surveys
  • Frequency and regularity of visits
  • Duration of interaction with content
Cross frequency
Our DMP enables cross-frequency use of profiled information from different data providers (Similarweb, Amberdata, Livelnternet, etc.).

Data providers (Similarweb, Amberdata, Livelnternet,
Tiburon, Evotor, Platforma, Radar):

  • Socio demographic data
  • Interests
  • Search words
  • Shopping
StableID
Platforma's data integration ensures readiness for effective cookie-free advertising and enriches audience insights with data on mobile device usage, TV viewing, and purchases.
Minimize audience overlap
CROSSOVER RATE
BETWEEN SUPPLIERS
Case studies
How to increase brand awareness of coating oils and paints by half
Brand Expansion
#fama
#biofa
How to use big data to build a sales funnel from outdoor advertising to a website — case study MediaDesk, Radar and Koleso.ru
Funnel of success
#radar
#koleso.ru
Fickle Fashion: How to Promote a Middle-up Segment Clothing Store in the Midst of a Crisis (Charuel — women's clothing retail)
Changeable fashion
#charuel
#calista
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